If you’ve ever driven past a mattress store, you might have wondered how these businesses stay in business. With infrequent purchases and hefty overhead, they’re not exactly making a killing.
This article will explore the different factors that allow them to stay in business. In the end, we’ll find out how these stores stay profitable.
Low Overhead
Mattress stores have low overhead, which allows them to stay in business. This type of store does not need to have a large staff, or keep a large inventory on hand, because the mattresses are shipped directly from the manufacturer. This also allows them to operate for long hours, even in less profitable markets.
Mattresses sell at a 40 to 50 percent profit margin, which is much higher than most other products. This is because the demand for a new mattress is high, and the prices are usually higher than other types of furniture.
There are many reasons that consumers prefer to purchase a mattress at a brick-and-mortar store. One is that these stores are easy to visit and offer a wide variety of beds from which to choose. Another reason is that these stores provide a convenient way for shoppers to try out the mattresses before they buy them.
In addition, these stores typically offer a number of discounts, such as free shipping and exclusive perks. These perks can be a great way to save money on a new mattress.
Most online mattress companies run regular sales, and the holiday sale season is a popular time to find deals on these products. This includes Valentine’s Day, President’s Day, Memorial Day, Fourth of July, Labor Day, and Thanksgiving.
These types of special offers can help you get a better price on a new mattress, as well as save you money by combining the mattress with other products or accessories. During these times, it’s also important to compare the prices of different manufacturers and brands.
Some retailers even allow customers to test out their products for free before buying them, so you can make an informed decision. These trials can be an excellent way to learn if the bed is right for you.
The majority of mattress stores also allow customers to return unwanted mattresses without a hassle. This can be especially helpful for if you’re not sure which mattress is best for you.
The economy has helped to boost the mattress industry, as more and more people have bought new mattresses since the recession. As a result, there are more mattress stores in the country than ever before. However, these stores must remain competitive in order to stay in business.
Plenty of Competition
The mattress industry has seen a huge amount of growth in recent years, and even with online mattress retailers such as Amazon and Wayfair, people still buy their mattresses from brick-and-mortar stores. This is because it’s a very competitive industry, and people want to purchase their products at the best possible price.
The market is dominated by just a few makers, including Sealy, Stearns & Foster and Serta. This creates a classic oligopoly.
Despite this, small bed-in-a-box brands such as Tuft & Needle, Leesa and Casper have made a significant impact on the mattress industry in recent years. These e-commerce brands have allowed mattress retailers to cut prices, and they have also removed many of the traditional costs associated with running a physical store.
This has helped e-commerce players to make a huge profit on their products, and this trend is only likely to continue. It has put pressure on the large, traditional mattress sellers.
It has also been a great opportunity for smaller mattress retailers to grow their businesses, which means they can compete with the larger players in the industry and gain more market share. This will help them stay in business.
One of the ways that these small mattress stores can stay in business is by having low costs of advertising. This is because they don’t have a lot of employees working at a time, which allows them to have a lower overhead than other types of retail shops.
Another way that mattress stores can keep their doors open is by attracting customers with discounts and deals on their products. This is especially true during major holidays such as Presidents Day or Labor Day.
The biggest challenge for a mattress store owner is to sell a large number of mattresses every month. This is important because it will allow them to cover their operating expenses and still make a healthy profit.
In addition, they need to attract customers by bringing in high-quality salespeople to their store. These salespeople can be trained to assist shoppers with their mattress selection, and they can also help them figure out the right size for their body type.
Low Cost of Advertising
When it comes to advertising, mattress stores can keep their costs low. They can place ads on radio, local TV, trade magazines and websites, or they can buy ad space in newspapers. These costs can start as low as $20 per ad.
One of the biggest benefits of buying from a brick-and-mortar mattress store is that customers can try out mattresses in the store before making a purchase. This helps them make an informed decision about whether a particular mattress is right for them.
Another advantage of shopping for a mattress in a traditional retail store is that you can ask for a salesperson’s advice. This can be especially helpful for people who are unsure about their needs or who don’t want to take the risk of buying online without an expert’s opinion.
Besides allowing you to try out a mattress before you purchase it, brick-and-mortar stores also tend to have better prices than their online competitors. This is because they are able to compete on a local level and offer discounts that online retailers cannot.
Some mattress companies even create exclusive deals with their brick-and-mortar locations. This is one of the main reasons why they are so popular with consumers.
The other reason why mattress stores are so popular is that they have a wide selection of beds. You can find almost anything you can think of at a mattress store, including many high-end mattresses that you won’t be able to find anywhere else.
This helps to draw in more customers, as well. In addition, a growing number of consumers are looking to buy a new mattress before they visit a store. This is known as showrooming and it can help mattress stores stay in business by bringing additional foot traffic and selling more products.
For this reason, it is important for mattress stores to make sure they are providing a great customer experience. They should have a clean, inviting store and well-trained staff members to help guide shoppers through the process of choosing their ideal mattress.
During the past few years, there has been a lot of growth in the bedding industry. This is due to the fact that more and more people are looking for quality products that meet their specific needs. With this in mind, mattress companies need to ensure they are offering the highest-quality products at affordable prices.
Convenience
If you’re looking for a new mattress, it’s important to make sure you can find a store that offers a large selection. You can do this by visiting a showroom that’s specifically dedicated to mattresses, or by comparing prices from different stores online.
Convenient locations are also a key factor in keeping mattress stores in business. They’re a great place for customers to try out different types of mattresses and determine which one is best for them.
In addition, some mattress companies have their own showrooms in cities around the country. These showrooms allow consumers to see dozens of different mattresses at once.
Besides offering convenience, these showrooms can also help retailers stay in business by providing more foot traffic and additional offers to consumers. These stores are a great place to look for bargains, particularly during holiday sales events like Labor Day and Cyber Monday.
While many consumers still prefer to buy a mattress from a store, some people are moving towards buying them online. In fact, a recent Consumer Reports survey found that 41 percent of respondents who bought a mattress in 2021-2022 did so online.
This is a trend that’s likely to continue in the future. In order to make up for lost sales, retailers will have to add value to their product.
For example, adding accessories such as a pillow or mattress protector can add to the overall comfort of the mattress and increase the longevity of the purchase.
Additionally, mattress stores will often offer deals on mattresses during certain times of the year. These are usually a good time to get a bargain on your mattress because retailers have more money to spend on advertising and other costs, so they’re willing to lower their prices.
In fact, many mattress companies sell their mattresses for much cheaper than they charge online. This is because online companies don’t have to pay a salesperson commission or maintain large inventories of mattresses.
The mattress industry is booming and has never been more profitable. This is thanks to the Covid-19 pandemic, which increased demand for mattresses, and the rebounding economy, which has made it more affordable for people to buy a new mattress.
