Spring Air Mattress wins consumer challenge for the second straight year
People have spoken for the second straight year and their message is clear and definitive. In a coast-to-coast rest test conducted last summer, more people preferred a Spring Air mattress to those of Sealy, Serta, and Simmons.
In mall tests conducted by an independent research firm, more people preferred Spring Air over each major competitor by a margin of 61% to 39%. The winning mattress both years was the Spring Air Back Supporter mattress featuring Spring Air’s foam encased wireless edge and NeverTurn advantage.”Again, these results confirm what we have believed for a long time.
We knowwe have a better product than the competition, and our customers know this is true, too,” said Jim Nation, Spring Air President. “As a challenger brand, we have had to work harder in the market place to get in front of consumers. The results of this mattress challenge prove that more people from coast-to-coast would rather sleep on a Spring Air mattress than any other.”
RoperASW, a national independent research firm, conducted and monitored people’s mattress preference in malls from coast-to-coast asking shoppers to sit and lie down on two unmarked similarly priced mattress sets (approximately $999 retail). RoperASW recorded and verified preferences after consumers were asked to rest test two mattresses side-by-side, one a Spring Air mattress and the other belonging to either Sealy, Serta or Simmons.
Since introducing NeverTurn and Foam Encased Wireless Edge mattresses, Spring Air has increased its sales and market share in many U.S. markets and become the nation’s fastest growing mattress company.
“Consumers have started to realize Spring Air brings more to the table than just brand name value,” said Nation. “Many people have told us they are very satisfied with the quality, and they should be. We have combined cutting edgetechnology and craftsmanship with high density and durable materials to produce the best mattresses possible. For superior comfort and support, you won’t find anything better.”
Spring Air has been a respected leader in the bedding industry for nearly 76 years. Spring Air has 36 plants located within the U.S. and foreign countries.
Nathan Montery contributes and publishes news editorial to http://mattressreviews.co. Choose from a large variety of mattress types and get a good night’s sleep!